Here’s the latest phone from Motorola, called the Aura. The phone has been dubbed “The Return of Artistry”, as Motorola has long been known for designing some of the most fashionable and influential phones, think Timeport, Startac, v60 and of course the RAZR. This phone actually reminds me of the Motorola v70 (see below).
Here’s an excerpt of the press release:
The Return of Artistry
AURA™ by Motorola is a timeless, classically designed device that delivers a sensory experience that is second-to-none for those with refined taste. Combining an exquisite interface with superb craftsmanship inspired by high-end watches, AURA breaks convention and re-establishes artistry in the design and manufacturing of mobile devices. From the moment an AURA owner picks up his or her device they embark on a journey of discovery.An Exquisitely Performing Device, Designed to the Highest Standards
Drawing on inspiration, materials and techniques from luxury jewelers, AURA begins with the world’s first 16 million color, circular display with more colors and sharper resolution than has ever been seen on a Motorola phone. The product’s richness can literally be felt, from the weight of its stainless steel housing and the textures and patterns chemically-etched into its surface, to its Grade 1, 62-carat sapphire crystal lens, one of the most scratch-resistant materials on earth.Turning AURA over reveals a window into its mechanical heart-gears composed of Rockwell 50-55 hardened steel and 130 precision ball bearings-working in tandem to drive the phone’s assisted-opening blade. The effect is more like opening the door on a luxury car versus accessing a mobile phone. From its Swiss-made main bearing to the custom-engineered rotating mechanism composed of over 200 high precision individual parts, AURA was built to surpass Motorola’s reliability requirements. The gears are protected from harsh conditions with the same coatings used in high-performance racing engines.
Key Features:
- World’s first circular display on a mobile phone, 16 million color
- Chemically-etched textures and patterns
- Three tungsten carbon carbide coated main gears
- The main bearing is Swiss-made
- Protective PVD coating and mirror polish finish, same as used on luxury watches
- 130 precision ball bearings
- CrystalTalk™ technology
- Made from over 700 individual components
- Assisted-opening blade mechanism
- Stainless steel housing
- Scratch-resistant, 62-carat, Grade 1 sapphire crystal lens
- 300 ppi resolution display
- Stereo Bluetooth® technology
