I can’t say that I’m stoked for this collabo. Retailer Sears has decided to follow in suit of its competition and launch their first designer collaboration apparel line. What’s a bit unexpected is that the “designer” will be rapper LL Cool J. I know. WTF?

According to WWD, LL Cool J for Sears will be a collection of “casualwear for juniors, young men’s, girls’ and boys’.” The pieces will roll out at 450 of Sears’ 900 stores in September, just in time for back to school and will range from about $22 for a graphic tee to $50 for a pair of jeans. Buyers can expect things like embroidered song lyrics on the back of tops.

And according to LL Cool J, he’s been preparing to do a women’s fashion line all his life. “I was raised by a matriarch, I have a wife and three daughters, so I know what women are looking for when they shop for clothes,” he said to WWD. “My main concern with juniors is to make sure the fit is right. The fabrics have to feel nice on a woman’s body, but sizing and fit are very important. I know that if she comes in, puts it on and it doesn’t fit, she won’t come back. Clothes have to make a woman feel good, relaxed and sexy. We are going to be constantly looking at fine-tuning the fit and we’ll get it right.”

Uh, Mr. Smith, I don’t know about this.

Image Source: Nitrolicious