There’s a new player in the denim game, and its got the tailoring, quality fabrics, and hot washes to out-play even the seasoned pros. For denim junkies out there, say hello to Malibu Denim.

Malibu Denim is a new line from Diana Sedigi. Designing quality jeans runs in her genes as her father owned and operated a denim mill in Europe for 56 years. After resigning from her position as head of the denim design and styling division five years ago, Sedigi set her sights on Malibu, California to create her own line. Inspired by the SoCal sensibility and laid back lifestyle, Sedigi created a line of super soft denim (hello, 2% lycra and 1% cashmere blend!) in a variety of sunbathed, salt-corroded washes.

Styles include a sleek and sexy skinny leg, modern bootcut, and a new, slouchy boyfriend fit. Sizes range from 24-32 and retail prices range from $160-$200. Malibu Denim can be found at Intermix, Fred Segal, Planet Blue, and National Jean Company.

Buy it HERE.

You may be surprised to find out who the two designers behind this label are. At the tender age of 22, they are both considered to be this decade’s style icons. Mary-Kate and Ashley Olsen may have started their careers as actresses, but they’ve definitely proved themselves as fashion designers and much more.

Born in Sherman Oaks, California, they began acting at only 9 months of age. They shared the role of Michelle Tanner on the popular tv show “Full House” for eight years. When the show ended, they established a company called “Dualstar” in 1993 and began marketing their image. As of 2007, they have an estimated net worth of $100 million, making them the eleventh richest women in entertainment according to Forbes Magazine.

Named after the twins’ siblings, Elizabeth and James was launched in 2007, and has already made it’s mark in the fashion industry. “It’s a clash between masculinity and femininity,” Ashley has stated. Celebrities such as Natalie Portman, Lauren Conrad, and Heidi Klum are all big followers of the label. Their line is currently being sold at Neiman Marcus, Intermix, and Saks Fifth Avenue stores.

Ashley and Mary-Kate Olsen

To view the collection www.elizabethandjames.us
Shop at www.shopbop.com