Gucci has officially launched the Tattoo Heart Collection today.  Twenty-five percent of proceeds, starting today throughout January 31, 2009 will be donated to UNICEF.  As I reported earlier in the month, Rihanna was chosen as the spokesmodel for the campaign.  To view the entire collection, visit Gucci’s online boutique here.

The collection offers wallets, handbags, shoes to scarves.  If your feeling overly generous this holiday season and not in a financial crisis, cop these limited editions items before they sell out!

Source: Gucci

Since 2004, Gucci has partnered with UNICEF to raise awareness in countries affected by HIV/AIDS in Africa.  This holiday season, Gucci has launched a special all-white bag from the Tattoo Heart Collection.  You may have seen the ads featuring Rihanna all over the internet a few days ago.

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From November 19, 2008 through January 31, 2009, 25% of sales from the new collection will be donated to UNICEF’s programs in Malawi and Mozambique.

For the 2008 campaign, Gucci is pleased to announce the launch of the white TATTOO HEART COLLECTION, together with a landmark advertising campaign devoted to the UNICEF partnership. Award-winning musical artist Rihanna will star in an unprecedented international advertising campaign, which will feature key pieces from the TATTOO HEART COLLECTION to benefit UNICEF.

- Gucci

Source: Gucci

I’m thinking this bag is aptly named. It’s the Gucci Hysteria shoulder bag. This is the kind of bag women fight over and covet. This colour and style is going to be knocked off for fall, watch and see. The cost of the real thing in grape suede with a genuine metal Gucci crest? $1,350 US. I really can’t say enough about the colour. LOVE the colour. And the shape.

Image source: www.neimanmarcus.com