Today, Converse launched its Fall 2008 campaign. The ads are the fifth installment of the “Get Chucked” campaign and focuses on Converse’s collaboration with designer John Varvatos.

Featuring British model and Gavin Rossdale’s eldest child, Daisy Lowe, the campaign was shot in black and white in now-closed New York eatery, Florent. Shot by photographer Ryan McGinley, the campaign wanted to express the collection’s carefree and playful sensibility.

Converse’s Fall 2008 season will also coincide with the introduction of McGinley’s 60 second, provocative short film, also shot on location at Florent. The film shows startled diners as a model, wearing only underwear, a Converse by John Varvatos tie, shirt and just-launched Chuck Taylor All-Star Bosey Boots, walks around Florent. The video also shows Varvatos himself in a cameo role and is set to music by The Virgins.

The campaign will begin appearing in major consumer fashion magazines starting in August and online starting in September.

I’m really digging the feel of this new campaign. Converse is definitely steppin’ up its game in the fashion arena, no doubt thanks to the collabo with Varvatos. The campaign’s definitely drawing on the fashion world taking inspiration from hipster models and club kids, but I think they pull it off nicely and it fits well with the brand.