So if you’ve been following A-Trak on twitter, you’ll notice that every once in a while he’ll drop a reference about Duck Sauce, in fact all of the Fool’s Gold Record artists drop references to Duck Sauce. Well, if ya didn’t know, Duck Sauce is the official name of the collaboration between A-Trak and Armand Van Helden. They’ve collaborated together to create a 4 track EP, which 2 of those tracks are dropping today on Beatport, while the actual EP will drop in September. Below is a video of A-Trak and Armand talking about the project and how they came about to working with one another.

Here’s a preview of what you can expect to hear.

Aww snap! Another giveaway. We keep ‘em coming for all you readers out there. This prize pack is ridiculous. This is the A-Trak Infinity +1 giveaway, the package includes the upcoming album, Infinity +1, Fool’s Gold t-shirt, “Shake it down” on vinyl, Fool’s Gold Remixed on vinyl and an autographed poster from A-Trak himself. Check the details below on how to enter.

*****WINNER HAS BEEN SELECTED. PLEASE CHECK YOUR EMAIL*****

Prize Details:

• 1 copy of Infinity +1 on CD
• Fool’s Gold T-shirt (May differ from image below)
• Vinyl, “Shake It Down” and Fool’s Gold Remixed.
• Autographed A-Trak Poster

How To Enter:

• Leave a comment below.
• Each comment counts as an entry, one entry per person and per IP.
• By entering contest you are also agreeing to sign-up for updates about Fool’s Gold directly from Fool’s Gold, www.foolsgoldrecs.com.
• Contest Closing Date: Monday March 23rd at 9am PST, Noon EST

Visit http://infinityplusone.tumblr.com for fresh shit dropping every day of the month leading up to the release.

Be sure to check out A-Trak out on tour, dates below:

Friday Feb. 13th – Toronto – Circa
Saturday Mar. 14th – Brooklyn – Studio B with DJ Mehdi
Tuesday Mar. 17th – Boston – The Estate
Weds. Mar. 18th – Austin – SXSW
Thurs. Mar. 19th – Austin – SXSW (Palm Door with Fool’s Gold)
Friday Mar. 20th – Los Angeles – Avalon with Sinden
Saturday Mar. 21st – San Francisco – Paradise

In preparation for the release of the official mix album Infinity +1, the tech-savvy DJ A-Trak is launching a special Twitter based campaign (http://twitter.com/atrakinfinity) today with new content being released daily leading up to the album release on March 31st. Leading off this digital onslaught is an 8-minute downloadable teaser minimix showcasing some of the many high points of Infinity +1. Straight up this minimix is no joke, definitely gives you a good vibe of what to expect.

Download Minimix here

Tour Dates:
3/13/09 TORONTO, ON//CIRCA
3/14/09 BROOKLYN, NY//STUDIO B (w/ DJ Mehdi)
3/17/09 BOSTON, MA//THE ESTATE
3/19/09 AUSTIN, TX//PALM DOOR (Fool’s Gold)
3/20/09 LOS ANGELES, CA//AVALON (w/ Sinden)
3/21/09 SAN FRANCISCO, CA//PARADISE
3/22/09 LOS ANGELES, CA//LAX
3/26/09 MIAMI, FL//BEATPORT POOL PARTY
3/26/09 MIAMI, FL//LOUIS CLUB
3/28/09 MIAMI, FL//RALEIGH HOTEL
3/28/09 MIAMI, FL//WHITE ROOM (Fool’s Gold)

On Friday night in Vancouver, Treasure Fingers stopped into town to play a set at Celebrities night club. I was lucky enough to get his attention and hollered at him and asked if it was cool for me to take photos of him in the booth. Below is a few of the sets from that night, for the full set of pictures visit our flickr page at www.flickr.com/photos/killahbeez. Also if you haven’t checked out our Treasure Fingers Interview, then click through here. Oh and check out the picture of the girl with the pro nails showing true dedication to Jokers of the Scene.

Treasure Fingers, the name has been synonymous with great dance music in 07/08. From dropping his own gems, “Its Your Turn” and possibly electro track of the year, well for me anyways, “Cross the Dancefloor” and not to mention the numerous banging remixes that he continually drops. My personal favorites being Chromeo’s “100%”, Empire of The Sun’s “Walking On A Dream” and even making Fergie’s “Glamorous” palatable. The man consistently keeps people shaking their asses whether its on the dancefloor or in the privacy of their own home. With that kind of resume we can definitely expect more hotness coming out in 2009 and it’s already started with Treasure Fingers remix of Miike Snows‘ “Animal”, heard here. In anticipation of him coming to Vancouver on January 23rd to Celebrities (tickets at www.blueprintevents.ca), we caught up with the man known as Treasure Fingers to talk about his remixes, plans for an album and for the gear heads, we touch on what equipment he uses in the lab.

KB: First off, thanks for taking the time to do this interview with us. So tell us a bit about yourself and how you got started in producing and DJing electronic dance music?

Treasure Fingers: I started with hip hop and experimental stuff when I was really young, 14 or so, on my dad’s drum machine and 4track. Around 16, I lost interest and started playing in punk/hardcore bands. I didn’t really get serious with dance music production & DJing until I was 17 or 18 and my band had broken up. I liked that I could fill the creative musical void by writing, producing, & DJing solo.

KB: You have an interesting name, Treasure Fingers, and before that you were know as The Enemy, tell us about those names, what was the inspiration behind them?

TF: Some friends of mine and I just kicked around some names and Treasure Fingers seemed to be the most popular. I still wasn’t completely sold on it at first but I really like it now. It’s taken over me. ‘The Enemy’ actually started out as NME-5, my first DJ name. I quickly grew out of that and changed it. I still use the The Enemy moniker for some hip-hop/extra production.

KB: Which musical genres as well as artists do you find gives you inspiration? And what kind of influence has coming from the south, Atlanta, had on your style of music if any?

TF: I listen to almost everything and it all influences me at least a little bit. For Treasure Fingers, 80’s funk and disco is the biggest point of influence. I think a lot of the r&b and rap I listen to comes through a little also. I love southern rap, and the vibe of the Atlanta club music scene and (I) hope a little of that comes across through my music.

KB: How did you meet up with the folks at Fools’ Gold and A-Trak and eventually getting signed to the label?

TF: I had quite a few mutual friends but what actually brought it all together was A-Trak sending me a MySpace message saying something like “hey! I like your music and run a label, are you interested (in) releasing some records with us?”. Since then, I’ve become good friend with A-Trak, Nick Catchdubs and the rest of the Fool’s Gold family; they’re all really good people.

KB: Ok so straight up I have to say I love your track “Cross the Dancefloor”, when I first heard it I was quite blown away. The melodies and production work are ridiculous. What was the process of making that track?

TF: Thanks! It started out as just an instrumental filter disco house type track. Then one day I decided to try to put vocals on it. The next day I thought it might be cool to have some girl vocals responding back to my male vocals. The overall production is pretty simple, just a clean kind of poppy track. There’s a sample in there (the filtered disco part during the first breakdown), but I played the rest of the synths, bass, drums and built the track up around the sample just in case we couldn’t get it cleared. Luckily, it got cleared and I’m blown away at how well the song as done thus far.

KB: Recently you remixed Chromeo’s track “100%” and they remixed your track “Cross the Dancefloor”, how did that partnership come about? Were you always into Chromeos’ stuff prior to Fool’s Gold?

TF: Yeah, for sure. I first heard of Chromeo from some DJ mix they had released years ago. Lots of old classic 80s funk, I didn’t know they were writing or producing their own stuff until I heard “Needy Girl”. I love their work, great guys too. I didn’t meet or get in touch with them until Fool’s Gold signed “Cross the Dancefloor”. A-Trak hit me up one day and said his brother and P-Thugg loved it and he wanted to get them to remix it. My remix for them came through some Bacardi promotion they were coordinating with Vice Records, I got asked if I wanted to remix “100%” and of course agreed to it. “100%” is one of my favorites off that album.

KB: As is mine, and that remix of yours is also bananas.

KB: For all the gear heads out there, what do you use to create tracks / remixes?

TF: I use a PC running Cubase SX 3, I know I need to upgrade to 4, as my main sequencer. As far as instruments, I use a lot of VSTs, some hardware synths (Roland JX3P, Roland Alpha Juno-1, Yamaha DX100, Korg MS10), a couple guitars (Gibson SG, Fender Strat), Heil Talk Box, MPC 2000xl, Fender Rhodes mark V, and a lot of other smaller fun things.

KB: In an interview that I checked out between you and Kill The Noise you mentioned that you wanted to move towards more of a live show by the end of the year, is that something that’s still in the works?

TF: Definitely! The live show won’t be ready for a while though. I’m concentrating on finishing the album now, but once it’s done I’m going to focus on putting the band together and hitting the road.

KB: So staying on topic with the album, when can fans expect it? Or has touring been taking up a lot of your time?

TF: Touring and remixing has been taking up all my time lately. Next year will be the time for a full-length album. I have a lot of tracks half finished & demo tracks already, I just need to pick out the best and finish them.

KB: What are some of your upcoming projects and collaborations that you can talk about?

TF: Not too much I can talk about right now really. I just finished a bunch of new remixes that should be coming out over the next several months. You can check my MySpace (www.myspace.com/treasurefingers) or website and see the full list of remixes I’ve done to date. I’m currently finishing one for Miami Horror “Don’t Be On With Her” for Virgin/EMI in Australia.

KB: So with your busy schedule are you still involved with or plan to work with Evol Intent?

TF: Yes, we have a live show we’ve been doing at bigger events and festivals. We’re working on new material now, and also doing a couple new remixes. One is for Shiny Toy Guns “Ghost town” and the other is a dubstep remix of Tech Itch & Kemal “The Calling”.

KB: Dope. So changing course, what are Treasure Fingers current top 5 tracks that you can’t stop listening to?

TF: Drop Out Orchestra “Gibbon”, D’Stephanie “Rock the Disco”, Van She “Kelly (Breakbot remix)”, JR Disco “What Cha Going To Do”, Matt Hughes “Can’t Talk Now”

KB: Thanks again for taking the time to do this interview.

TF: No Problem, Thank you!

Treasure Fingers website: www.treasurefingers.com
Treasure Fingers MySpace:www.myspace.com/treasurefingers

Treasure Fingers “Cross The Dancefloor”

Chromeo “100%” Treasure Fingers B-Live Pemberton Mix

As if we don’t rave enough about these cats, but on December 5th Keys N Krates have a huge show in their hometown of Toronto at Wrong Bar. Be sure to catch this live remix show because if you haven’t yet, then you are seriously behind. Nick Catchdubs from Brooklyn, New York will also be in the house mixing it up on the 1’s and 2’s as well.

Keys N Krates Feat. Nick Catchdubs (Fool’s Gold) & Le Pants Optional Friday Dec. 5th, 2008 Wrong Bar – 1279 Queen St. W (Toronto) Doors 10pm Cover $15 before 12am. Should be a huge show. Come out and show some love and support.

Check out this video interview that we did with DJ JR.Flo from Keys N Krates.

Mishka invites you to celebrate 5 years gone wrong with us on September 12th, 2008 7pm to 12am @ the Red Bull space, 40 Thompson St., Manhattan
come join our Mishka family after work as we enjoy the musical selections of:

• Nick Catchdubs kicking off the evening fashionably early.

• Followed then by the undisputed Heavy Bass Champion and his Trouble & Bass orchestra.

• Then it’s the one and only Mr. Mad Decent.

• Closing it out will be some friends that will have your common lives Sucked Up into oblivion!

Visual carnage provided by system D-128
Photography by lastnightsparty
Please rsvp you & your guests’ full names(no pluses!) to 5th@mishkanyc.com
complimentary drinks & gift bags will be provided all night long by our gracious benefactors.

If you plan on coming up to the city this weekend, this is an event you may not want to miss.  Best of all, its free.  But as the flier indicates, rsvping doesn’t guarantee entrance if capacity has been met.

Image Source: Mishka NYC
Red Bull Space
40 Thompson St.
New York, NY 10013

Mehdi Faveris-Essadi, better known simply as DJ Mehdi, is a hip-hop electro DJ outta Paris, France. Since getting started in the mid ‘90s, Mehdi has knocked down some collabos with Daft Punk, MC Solaar, Chromeo and Busy P, among others. Signed onto French label Ed Banger Records, Mehdi has brought some of the freshest mixes to all corners of the globe. And despite his current touring schedule, Mehdi recently gave some time to Killahbeez to answer some questions we’d been wondering.

You’re mad touring all over Europe right now. How’s that going?

DJ Mehdi: Going very good, thank you. I love touring here in Europe. It’s my home. I never get tired of it. France, U.K., Germany plus Scandinavia and the Mediterranean, so much things to see, so many good people, and the food is usually great. What more could I ask for?

You’re playing both festivals and smaller club venues. Do you have a preference?

DJM: I do prefer club venues because I think it suits the music I play better, and also because it’s always hard to compete when Iggy Pop, Arcade Fire or Wu-Tang Clan is playing on the main stage at the same time as you.

What’s been your favorite place to play? And why?

DJM: I have no absolute preference. There will always be a special thrill when playing for a packed club crowd, anywhere in the world, I guess.

How’d you hook up with Busy P?

DJM: I became enamored with Busy P when I saw him play the Volstein Sonate on the piano, not because I saw him on MySpace.

How has working with other Ed Banger artists affected your sound, which is more hip-hop based?

DJM: One of the misconceptions about Ed Banger is that there is this sound that we supposedly all share, I guess because of Justice or Sebastian’s success. That’s one of the reasons Busy P came up with the idea of having the Ed Rec compilations, to showcase everyone’s style and also show how much we do influence each other.

Who are some of your influences in hip-hop and other genres?

DJM: DJ Premier, Jay-Z, Kanye West, Futura 2000, Mode2, Os Gemeos, Chris Ware, Justice, Chris Rock, Jerry Seinfeld and my wife, Fafi.

What have been some of your favorite remixes?

DJM: I very much like “La Gasolina” by Daddy Yankee.

Who do you see as the next big artist?

DJM: Sebastian, Kavinsky, Surkin, Proxy, Math Head, I could go on and on…

It’s been a few years since you released Lucky Boy. Planning on putting together another album anytime soon?

DJM: I’ve just started to gather some ideas and tracks, I’m working on it, so next year promised!

Saw you last year when you toured with A-Trak and Kid Sister at the Fool’s Gold tour. Planning on heading over to North America again sometime soon?

DJM: I will tour America this fall, yes, and with quite a big surprise around late October/early November, so you will definitely be invited to some more Ed Banger fun near you soon.

Anything you want to say to your fans?

DJM: In Mariah Carey’s wise words, “I love my fans.”

A few weeks ago I had the opportunity to link up for lunch with Dave 1 whom I’m sure many of you know is 1/2 of Chromeo, the beloved and infectiously dope electro-funk duo pictured above.

I ordered the grilled chicken panini and a diet Coke, he ordered the smoked turkey wrap and an orange juice – Then I pressed record and the following conversation spanning everything from the beginnings of the band to the current state of hip-hop is what transpired…

You used to be a part of the Audio Research record label back in the early/mid ‘90s – When and how did the expansion from hip-hop focused production to the variety of elements we currently see in Chromeo begin?

Um I kinda felt like… it was weird, like different things at once. The audio research thing was a vehicle for some of the stuff I was producing and my brother was cutting on. I guess like maybe in 2000, I kinda wasn’t as prolific in my hip-hop production as much. It was the beginning of keyboard beats and I didn’t know how to make them – and I didn’t really like them…haha. I remember like Jay-Z’s Blueprint coming out and those tracks had samples in them, but they also had tonnes of keyboards and I was like, “Man, should I buy a [Korg] Triton and try and do a Just Blaze kinda thing?” I wasn’t really into it ‘cause my shit was always from the more hip-hop production school of the Pete Rock’s and SP1200’s. Even if you look at the last obscure disorder single, which was our marquis group at Audio Research – I didn’t even produce it. My brother produced it, I was doing less and less and you know, right at that same time the Chromeo deal came about and P-Thugg and I were working on that and I just felt more fulfilled working on that.

It sort of just happened – I moved here [New York], I was getting into different kinds of music. I wasn’t as stimulated by the idea of producing hip-hop as much as the Chromeo stuff. We did one show here that went really crazy and got offered record deals and stuff – so it kinda naturally transitioned. The Chromeo stuff was just more stimulating for me at that point. I mean, at first I had no idea it was going to become my main thing but now I can’t even see myself producing a hip-hop track – even though I still listen to it as much as before. It’s just that the style of production that I know how to do is way too throwback and I wouldn’t really want to try any of the new stuff.

The two of you have been friends since childhood, but when did you start working together musically? What are your particular musical backgrounds?

Our friendship was built around music. We became friends because we played in the same high school band. Ours has been a musically bred friendship. We’ve always been doing stuff. When I was producing hip-hop, P taught me how to use the [Akai] S-950. He taught me how to use a sequencer. He taught me how to use all my samplers. He’d come to all the mixes and stuff too. I mean, even though he didn’t really co-produce anything with me, he was always there in the background and behind the scenes getting involved. So when we started doing Chromeo, it was my idea of like, “Let’s co-produce music together.” It was that simple.

My musical background was more growing up listening to rock and learning guitar and then discovering funk and soul music with P with our high school band. At the same time, we were getting heavy into hip-hop and producing hip-hop. P was more into hip-hop back in the Kid N Play days. He stopped fuckin’ with it around 92 and he got into funk then. Contrary to what people think, P doesn’t really listen to hip-hop.

Yeah, image-wise everyone would probably assume…

Yeah, I’m the hip-hop dude!!…He doesn’t listen to hip-hop.

Alright, so that being said, who usually does what in terms of the production and songwriting process, programming the drums, synths, bass etc?

We both do a lot of that, but it really varies from track to track ‘cause we both can program drums, we both can play synths and bass. We can pretty much play any instrument in our studio. The only thing that stays the same is that I’m more of the songwriting, melody, chorus, song structure kinda guy and he’s more the sound engineer kinda guy.

Like I could play a line, but I don’t really know how to get a good sound on any keyboard so that’s really what he does. All the keyboards are at his house and I’ll be like, “Alright, give me a bass sound like ‘Billy Jean,’” and he’ll do it. And whether he plays the bass or I do, it doesn’t matter. He’s the sound crafter and I’m more of the song writing, lyrics, melody – but everything else we split. It really depends from song to song. Some songs he does almost all the music, some songs I’ll do almost all the music – it really depends.

This is somewhat of a tangent, but I guess since we’re having lunch out here by Columbia University Campus, maybe you can inform those that don’t know why you’re somewhat of a modern day renaissance man?

I’m finishing a PhD here at Columbia – and yeah…haha…you know, studying to become a professor – so hopefully that’ll happen. For the first time, just this year, music has become something that say, if I wanted to not go to school, I could probably just do – but I’ve never wanted to just do music, so school is still my main thing.

Do you lecture at all and have students recognize you or anything like that?

Yeah, I mean, they’re discrete enough to not make a big deal out of it. After class they’ll be like, “Hey! I like this, I like that.” You know, it happens, but it’s never really awkward. Students have always been very discrete and very delicate about it, and so am I.

With you and P living in different cities (P-Thugg resides in Montreal), does it get difficult staying sharp for shows and being in creation mode? Do you go back to Montreal to work on stuff?

Yeah, that’s what I do. Montreal is good ‘cause there are no distractions – you can kinda get into the vortex and just work on music all the time. But yeah, I go up there; we email stuff to each other. It’s been working. It’s a little bit slow, but at the same time it’s kinda become our way of working. So as long as I can go up there and we can block off a couple of weeks to bang out some stuff, we’ll be fine – and that’s what we’ve done.

One of my best memories in music… in my entire life, was December 2006, January 2007. I came up to Montreal and P and I basically were on deadline to finish the Fancy Footwork record. I was living in France at the time and you know everyone around me in France was doing music… really good music. I came home hungry and we just blocked off two weeks and did the Feist remix, “Momma’s Boy,” “Bonafied Lovin’,” “Outta Sight,” “Call Me Up” and the intro. It was wonderful and we were getting along great! I mean, we always do, but we were just really in a great creative state. I’d come home and play the stuff for my brother, play the stuff for my girl – we had no idea what to expect of the record cause we were just anxious. We were like, “Man, we don’t have another ‘Needy Girl!’” But if you look at now when we play shows, “Needy Girl” isn’t even the biggest song anymore!

So with initially being behind the boards for hip-hop production, how big of a leap was it to go from that to singing and performing live? Do you still remember your guys’ first show?

Yeah, I do. Our first show was Labour Day weekend in Montreal at a big rave in 2002… haha. It was pretty awkward. My brother went up and did the cuts on ”Needy Girl.” It was a big transition; I never really wanted to sing. I never considered myself a singer. I mean, we thought other people were gonna sing. We thought it [Chromeo] was gonna be more of a project, like we’d get other vocalists. We got a couple of vocalists and I wrote the songs, but it was never quite right and then we did “Mercury Tears” and I sang that on the vocoder and P was like, “That’s perfect!” Then we did ”Needy Girl” and that was really the first time I sang… in my life. And we just kept it like that, ya know? But it was a big transition – like the first shows you know, they were awkward and we’re still a little bit… no we’re not haha… but I mean, I don’t know, it was a big transition. For years, I hated touring; I’ve only started to kinda enjoy it now. For the first few years I hated it.

You mean it was physically draining or you just weren’t into it?

Well ya, we just weren’t into playing the same songs over and over. Keep in mind, this is at first – we’re playing mostly crowds who weren’t so into us – things only started changing with this one [Fancy Footwork]. It was always a bit of a struggle at first, like a long uphill climb.

The first show we did in New York was one of my craziest memories.

It went off really well?

Yeah, it was crazy – like no one knew us, but they got all the references. It was at the Bowery Ballroom. We weren’t the headliner or anything. We were opening for that guy, The Streets. It was crazy.

You guys played Coachella this year and it seems like you guys have quite a few other large festival performances locked down. Compared to the more intimate shows full of solidified fans, how different is it playing to a crowd that could consist of some people who may not be completely familiar with your stuff?

It’s like that at festivals. You come and you play to people who are there sometimes to see you, sometimes not. Its good, ‘cause you know, we don’t want to get spoiled by hard-ticket shows like the Commodore in Vancouver, where everybody is there to see us already. But at a festival it’s like some of them just stepped in and some are there for us. You can’t really tell in the whole tent who’s really a hater or not – but its good. It keeps you on your toes and forces you to really step your game up. At a festival, you never get to sound check and there are other bands, so it’s competitive. It’s good. It’s a healthy way to put what you have to the test.

Coachella went really amazing. What’s crazy is that we had huge sound problems for three songs and people didn’t notice! The next day, we kept getting comments and comments on how amazing it was. But like, the first three songs, I fuckin’ had a hernia cause the sound problems! Luckily, it got fixed!

When it comes to your guys’ music videos, along with a lot of other electronic-ish artists, you seem to constantly set the bar in terms of creativity – How active are you in the actual creative direction and production of them?

I stay very active, I mean, in the band we split duties. P does all the accounting, business managing and tour managing himself!

Wow!

Yeah, he’s very hands-on like that. He’s got formal training as an accountant, so I trust him more than anyone. I’ll take care of a lot of meetings with the record labels and being my manager’s sidekick a little bit. The videos are a lot of what I do as well. I stay involved, but I also know how to delegate to directors and trust them. The problem is, we always have such small budgets…

Well, from a completely objective perspective, they’re all done really well, regardless of budget constraints.

Yeah, but it’s always a struggle. It’s always a fuckin struggle. And looking back, it’s really… they’re always a nightmare. It’s hard, man! There are not that many videos I see from other bands that are, you know, phenomenal. So it’s hard to kinda fight for that spot all the time.

I don’t know… there are some, but they’re few and far between, ya know? We should be getting the “Momma’s Boy” video next week. It’s all hand drawn animation, black and white -very different for us.

So you have the “Needy Girl,” “Tenderoni,” “Bonafied Lovin’,” “Fancy Footwork” and now “Momma’s Boy,” but there are quite a few amateur ones on YouTube that fans have done too.

Yeah, but we’re really into that.

People interpreting your music?

Yeah, whenever we get emails like, “Can we use a song for a school project or video?” we always say yes. Another thing we do is, we gave out a bunch of acapellas, and that’s why there’s like hundreds of remixes, unofficial ones. But some of them are great! Some of them are better than ones we paid money for.

I remember as a hip-hop producer, how happy I was when I’d buy a 12-inch and there’d be an acapella cause I could put it over my beats, ya know? And I wish things were as interactive back when I was producing hip-hop like they are now. So I just try to encourage any kid that’s on the come up. We’ll give ‘em our parts and be like, “Have fun, go crazy.”

How did the relationship with Surface to Air come about?

Well, the relationship with them came about when I lived in Paris. When I moved to Paris last year, I was going to help them launch Vice [magazine] in France ‘cause, you know, I’ve been working for Vice… Well, I stopped this year, but I was working for Vice for like 10 years almost. So I was gonna help them launch it and the publisher for Vice France at the time was the boss/owner over at Surface to Air. On top of that, he was also an old friend of my boy Willo who used to be my art director and business partner at Audio Research. So I kinda knew him and we clicked and I was like, “I’d love for you to do the album artwork.” He was really into the idea and it was a phenomenal thing. He’s one of the only guys whom I’ll let dictate a concept. It’s the first time we weren’t really hands on for a project with that cover [Fancy Footwork] and we were thrilled with how it came out. It actually felt great to be able to delegate and get results that we love. Then we did the “Tenderoni” video, and now, we’re actually doing a clothing project with them.

Other than the “Tenderoni” video and Fancy Footwork album artwork, what else is in the works?

I don’t know if you saw, but they just did the leather jackets for Justice…

Yeah, those turned out dope.

Yeah, we’re doing the same.

Your younger brother A-Trak (who is also Kanye’s Dj) is now quite heavily into production and really building a following for himself and the Fool’s Gold camp in that aspect. How much overlap do you see in your fans now that you’re a bit closer in terms of the style of music you guys are both producing?

That’s a good question. A lot now, I feel like… man… It’s hard to evaluate, but I feel like most of his fans now are into us as well. I mean, my brother is constantly switching and constantly building.

It kinda reflects back to his ability to go from playing a show with Kanye and then the next night rocking a big ass electro crowd.

He does both! Real talk, my brother is the only guy in the world that Kool Herc is gonna see and give props to, and the next week, he’ll be chilling with Steve Angello in Ibiza, or the Ed Banger dudes and then the following week, he’ll be with Jay-Z. That’s his life. The pictures on his blog prove it all. He’s really the only kid that can do that.

Yeah man, he’s been credited with introducing Kanye to a lot of shit.

Yeah, that’s true! You can tell… everyone can tell, but not taking anything away from Kanye because Kanye is open. But yeah, that’s what my bro does. He bridges the gap. That’s what his label does. It bridges the gap between dance music and hip-hop music.

And by the way, that’s nothing new!! Because if you look back at AV8… I remember when I had a record store I thought AV8 was wack. Remember those party records?

Yeah, the party break records, right?

Yeah, that label was founded by Armand Van Helden, that’s the “AV.” I thought that label was wack ‘cause I was such a hip-hop purist, but they were really like dance meets hip-hop. And even that label Nervous put out dance records too back then.

And they were doing all the Boot Camp Clik stuff at the time too.

Yeah, it’s nothing new but you just gotta stay in touch and reintroduce it to the new generation.

Do you and your brother ever holler at each other to get opinions on what each of you are working on?

My bro? He’s like the third member of Chromeo. He’s the first to hear absolutely everything we do. We’re extremely closely involved. I speak to my brother five times a day – everyday, and I’m also the first to hear anything he does.

Have your parents had the chance to see you two rock shows together?

Not together, but there’ll be a show with Kid Sister and us, for example, and my brother is involved, etc.

One thing that was cool in January is that my brother and Kid Sister played a show here at the Natural History Museum and then two days later, we had our headline shows at the Bowery Ballroom two nights in a row. My parents flew down. They went to the Natural History Museum and saw my brother and Kid Sister and then Kanye came out!! And then, they came to our shows too!

Any potential for a Chromeo/Kid Sister collaboration in the future?

Well, I’m involved in her record but more on the behind-the-scenes tip.

Kinda like exec producing the album?

My brother is doing that but I’m helping him. I helped him pick a lot of the beats. It’s actually gonna be a really good record. She’s good, she’s a real rapper and she can spit. And that’s important now, man.

I’ve been listening to hip-hop as my main thing since ‘92 or ‘93 – since the Pharcyde’s first record, or Tribe. And now is the first time I’ve seen, more than ever, that there is a real fuckin’ generational crisis! A generational turnover in hip-hop. All the guys I grew up listening to feel old, left out and disconnected and they can’t connect with a new generation. And there’s a new generation that doesn’t give a shit about them. I mean, you saw on YouTube – that’s really what was at the root of the whole Soldier Boy and Ice-T thing, ya know?

Well yeah, its one of the only genre’s of music that doesn’t always hold all the artists of the past in high regard. Like the Rolling Stones get a lot more love than any act of relative significance in hip-hop.

I know, yeah, but at the same time, I think part of what defines hip-hop is that it’s this sort of youthful thing. Like punk music, I don’t know punk well aside a few more commercial bands, but for example, bands like Green Day were really cool when they were really young and then they kinda became older and more…you know, corny. In hip-hop, it’s gotta stay young!!

I remember being like 19 and Nas was 24-25 maybe, and he was like the older brother I never had. Nas, Q-tip and Buckshot: They were like the older brothers I looked up to. I admired them. But if you’re a kid who’s 15 now, 50 cent is like 35! You can’t relate to him! Like who is he, your step-dad? You can’t relate to that dude.

Haha… Yeah, no doubt.

So what’s happening now is, you have 100,000 kids that related to fuckin’ G-Unit ‘cause they look like a bunch of bodyguards, but there’s a 1,000,000 kids that related to Weezy cause he’s like your fucked up older brother if you’re 16!! You know, he’s 25 and you love him!

I think that’s a really interesting thing that’s going on in rap music right now – this generational crisis – and it fascinates me. On the Ice-T and Soulja Boy thing, I was riding with Soulja Boy all the way… and I grew up on Ice-T! I don’t even like his music but Soulja Boy is so much smarter.

The kid’s definitely got some hustle.

It’s not even about hustle, though! He made it work for himself using the technology that all these old fuckin’ has-beens don’t even know how to work! And he connected with all these shorty’s and he’s the man for that. And you know, Kanye’s still connecting and Weezy too. That’s why Weezy’s album sold like that. The kids picked it up.

The only dude who’s been around – and that’s why Kanye said he’s the greatest of all time, which I’m really starting to believe now, is Nas, man. He’s got the secret to eternal youth.

Yeah man, he’s still so dope and relevant!

Yeah, but it’s not only that. I know it’s a superficial thing to say, but he still looks fresh. Like Jay kinda looks corny now, but Nas looks as fresh as when he first came out… He looks 21! And what’s dope about Nas is that he does his own weird thing every time, and it’s so hit and miss – but it doesn’t even matter anymore. He kinda invented his own genre of music and now whenever there’s a new Nas album, I’m like, “Oh cool! New Nas album!!” I always buy it ‘cause there is always weird shit on there. He’s like a fringe artist now, but that’s longevity. Nas is the greatest.

Ah man, I can’t even count how many times I’ve had this debate! But yeah, agreed. I know a lot of people who would definitely choose Hov between the two – but not me. Nas has had his questionable moments but never supremely wack or anything. Stillmatic was crazy to me.

Yeah!! Stillmatic was incredible. I was thinking about it, and like, Stillmatic was crazy, but Lost Tapes… remember that? Insane!

Yeah man! some amazing shit on there.

The only wack album was the double one.

Street’s Disciple? Yup, too much filler.

Yeah, but it had “Just a Moment,” that joint with Quan, and dude’s got some classics… “Made You Look” is a fuckin classic!

On his last record, I didn’t really like “Hip-Hop is Dead,” but I loved that song about the old school, “Where are They Now.”

Did you hear the remix he did with everyone on it?

Yeah, but they were so wack…haha.

Yo, but you gotta give it up for him putting that together! He went and got dudes like Positive K and Das Efx…

Ya! Like where does one find Positive K nowadays?

Haha! This is true!

When he mentioned Red Head Kingpin, for someone like me, that’s like the best feeling ‘cause I know.

And I love his new joint, “Hero.” He’s spitting hot shit on there, and the “Sly Fox” one too. I love him. I’m a Nas fan, man.

Alright alright… haha, back to the questions. Your hometown of Montreal is considered somewhat of a creative breeding ground for music and has spawned some of the most progressive and successful acts out of Canada and North America for that matter. What’s your explanation for that?

To me, it’s good karma; I don’t really know what happened. But to be fair, a lot of those dudes you’re probably referring to are not originally from Montreal, like Win Butler from Arcade Fire. He’s not from Montreal he’s from Texas. But still, it’s a gorgeous city with cheap rent. It’s easy to live and blossom in, and you can get the government grants and stuff.

Yeah, it’s an environment conducive to a developing artist’s lifestyle. You can work on your stuff and still live relatively comfortably.

Yeah, straight up and down, it’s like Berlin.

I did an interview with your Modular label mates Cut Copy and asked them the same inevitable question to wrap the interview up: What’s your take on the current state of the music industry?

Cut Copy? Those are my boys, man. I like those dudes.

But yeah, I think it’s great. I think it’s the best. I’ve never been more proud to be part of the music industry. I’ve been doing music my whole life and I mean, it’s a bit of a cliché, but now all the labels that used to bully and jerk artists, they’re all getting jerked and they’re all getting bankrupt and everybody is getting fired! They’re all going under and losing their jobs, and I can just sit back and laugh and make money off shows.

That’s always how artists signed to labels have really made their money.

Yeah, it’s all from touring, it’s not from record sales. I don’t know anyone that makes money from record sales, but it’s better that way, it’s becoming increasingly artist controlled, and there’s a shift in media. I really can’t wait to be older in 20-30 years from now and tell people that I lived through such an important paradigm shift. It’s fascinating… It’s fuckin’ fascinating!

Its like, I’ll be at my lawyer’s office and we’ll talk about certain deals, and I’ll be like, “Well, why don’t we do this?” And for the first time, the lawyer will be like, “Yeah, why don’t we?” There’s no precedent anymore. We can do whatever we want; there are no rules anymore.

No doubt, the Cut Copy guys mentioned it’s like the Wild West now, but if you can hold your own and push your own stuff…

Yeah, or even work with the label in a very cooperative kinda way.

Yeah, like, still own your masters and let them do the distribution.

Yeah, exactly. That’s a great idea.

Alright my man, I think we got some good stuff here.

Was that good?

Yes sir.

Cool

For More on Chromeo see:

Chromeo Official Website

Chromeo Myspace Page

And be sure not to sleep on the Chromeo’s jam session with Daryl Hall of Hall & Oates to be aired August 15th. Go *here* for more.

A Kid Named Cudi, the highly-anticipated mixtape from Fool’s Gold recording artist Kid Cudi (produced by Plain Pat and Emile), is now available at 10deep.com for stream and download.The Kid Cudi x 10. Deep “Up There” Collaboration tee is also available in very limited quantities at the 10.Spot.

I haven’t had a chance to hear this yet, so can’t comment on it, but I’m sure it’s dope. Download the mixtape and/or stream it here: www.10deep.com/KIDCUDIMIXTAPE

Via Kidz by Colette:

A-Trak joins forces with Nike to launch his debut record Running Man: Nike+ Original Run as the next release for the Nike+ Original Run Series on June 24th, 2008. The Montreal native produced this 45-minute composition specifically for runners, gradually building from a warm-up period, incorporating an extended middle section that finds a pavement-pounding groove, and ending with a downtempo closure for cooling down. A highlight from the beginning segment, “Say Whoa,” will serve as A-Trak’s inaugural artist single, offered exclusively by Nike Sport Music. The mix also features a show-stopping appearance by recently hyped Fool’s Gold signee Kid Cudi.

A-Trak ft. Kid Cudi “Say Whoa” (Running Man Original Mix)

Source: Kidz by Colette