We’re excited to introduce an innovative new feature on our website that allows fans of the brand to individually design their own apparel.

By visiting The Custom Shop, buyers can personalize some of their favorite Mishka shirts, ranging from the color of the shirt and graphic, down to the label which will bear the name of the designer. With just the color variations alone, there are over 140 unique combinations that can be achieved.

Starting with the iconic Death Adders Inc. shirt, one new style will be launched on a monthly basis, making the individually designed apparel even more limited.

We’ve always prided ourselves on following the beat of a different drummer, and with this new program we’re encouraging our customers and fans to inject their own personal touch into our designs. It will cost $39.99 per custom shirt and approximately 3-4 weeks for delivery stateside, 4-6 weeks for international orders!

The Custom Shop runs separately from our normal Webstore. You will need to create a new account for it and items stored in your shopping cart from our Webstore will not transfer over into the custom shop. Buyers will have to make two separate purchases if buying something from the custom shop and our Webstore. We apologize for the inconvenience.

This is some seriously good news to wake up to.  The concept reminds me a lot of the early stages of NikeID.  But unlike NikeID, the Death Adder tee that you see above is good for a month.  Afterwards, a new design will be released on a monthly frequency.  I’m having such a hard time deciding colorway combinations.  Already thinking ahead, I was thinking about how dope it would be to see textures like half tone for the Bear Mop logo.  And how about a custom D.A.R.T. tee?

Image/text Source: Mishka NYC