Today, Converse launched its Fall 2008 campaign. The ads are the fifth installment of the “Get Chucked” campaign and focuses on Converse’s collaboration with designer John Varvatos.

Featuring British model and Gavin Rossdale’s eldest child, Daisy Lowe, the campaign was shot in black and white in now-closed New York eatery, Florent. Shot by photographer Ryan McGinley, the campaign wanted to express the collection’s carefree and playful sensibility.

Converse’s Fall 2008 season will also coincide with the introduction of McGinley’s 60 second, provocative short film, also shot on location at Florent. The film shows startled diners as a model, wearing only underwear, a Converse by John Varvatos tie, shirt and just-launched Chuck Taylor All-Star Bosey Boots, walks around Florent. The video also shows Varvatos himself in a cameo role and is set to music by The Virgins.

The campaign will begin appearing in major consumer fashion magazines starting in August and online starting in September.

I’m really digging the feel of this new campaign. Converse is definitely steppin’ up its game in the fashion arena, no doubt thanks to the collabo with Varvatos. The campaign’s definitely drawing on the fashion world taking inspiration from hipster models and club kids, but I think they pull it off nicely and it fits well with the brand.

OK, it’s not possible to have too many casual sneakers/runners/hightops, whatever you want to call it. I support that. With shoes, more is better. So, here’s one more for the pile. This is Diesel’s hightop offering, with a canvass upper and metal hardware. I must say though … It does look vaguely familiar….

Image source: www.ssense.com

So a few days ago Van posted the Lupe Fiasco Chucks x Product(Red), which can be read here. Well Livestock in Vancouver and Toronto is dropping the first three pairs of the Converse x Product(Red) line. These shoes can be copped in store or over the phone, and probably eventually over the web should they last that long.

If you’re wondering what’s with all the collabs its because Converse has employed 100 artists to create 100 different designs known as “1Hund(Red)”. These are mad limited so don’t sleep and get out there and cop a pair.

Steve Monti designed this “power in numbers” pictured above.

Hit the jump below for pictures of the other two pairs.

Image: Livestock

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T 604 685 1433

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T 604 568 1444

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Toronto Ont M5V 2K6 Canada
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T 416 360 5483

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