Emilie Riis and Emily Hodgson of Purple Unicorn Planet, better known as PUP, have been advocating for better selection of women’s kicks a good three years now. Via their web domain, and slogan of “Girls with sneaker envy want Nike to #pleasejustdoit”, they’ve been hounding the sneaker giant for smaller sizes.
Fast forward to current day, the two marketing gurus have taken PUP’s vision into the form of actual streetwear. Available now, Emilie and Emily present the PUP Streetwear pack, which consists of a crewneck, long sleeve short sleeve and of course a pair of tennis shoes in two colorways. Have a look at the gallery below and head over to PUP for a pickup if inclined. [Link]