Last year Rihanna was named PUMA’s global ambassador. Since then she has been promoting the brand and just recently, she introduced her first collection, the PUMA Creeper.
To help launch the Creeper, Rihanna sought out the help of musician and producer Travi$ Scott, who was also the creative director for the shoot.
The Creeper was inspired by the revolutionary punk era from King’s Road in London to the LES underground club scene in the late 80’s. The shoe was transformed into a platform and for now, comes in three colours (which are sold out). More colours will be released in November and onward.
“I am so excited to finally introduce the PUMA Creeper to the world,” says Rihanna. “Partnering with PUMA has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin. The PUMA Creeper is just that. And equally as cool, the fact that Travi$ Scott is joining me on my first launch is incredible.”
See more at PUMA.