So, I think it’s pretty well-known that I have a big love affair with Swedish fashion. It doesn’t really matter what the item in question is, but I will most likely love it, especially if the label reads Acne Studios, Hope, Cheap Monday… You get the idea.
While some labels are on the more expensive side, I’ve really appreciated the quality and price point offered by Weekday, a retailer of Scandinavian fashion that has stores in a handful of European countries. The only problem is that Weekday doesn’t ship to North America, so this post is mainly for the lucky European folks or people who have friends in Europe who are kind enough to ship you your order.
MTWTFSS Weekday is a the retailer’s own brand, which focuses on clothing that is effortless, yet elegant at the same time. We see exactly that in the Pure Coat, a lightweight robe-type jacket. It’s certainly easy-to-wear and perfect for a warm evening during the summer months. You could dress it up or dress it down, or even wear it as a robe at home if you really wanted to. The Pure Coat is such a versatile piece and one that would seamlessly fit in anyone’s closet.
Get it from Weekday (£60).