Lomography recently announced that they purchased a new film lab and as a result would be able to create new film for all film enthusiasts out there. Yesterday they announced the first new batch of film, LomoChrome Purple 400, Lomography’s version of the Kodak Aerochrome Film. The film, as you can see in the image above, is available in 35mm and 120 film format. The ISO 400 Color Negative film allows you to shoot in a variety of weather conditions. The number of rolls though are currently limited and available for pre-order now. Pricing for the 35mm film is €47.03 and €56.53 for 120.
Check out the gallery below for some sample shots as well as some side by side shots with regular film. [Link]