Nike is, in their words, starting a new revolution with it’s newly designed 2013 edition, Nike Air Max+ 2013. The shoe is designed completely to meet a runners’ needs and features an advanced heel-to-toe Nike Max Air unit to provide a soft cushion and greater flexibility to the shoe, not to mention it also drastically reduces the weight as well. The team that worked on the designed wanted to emphasize natural motion and that’s where the Nike Max air unit came into play. The construction of the shoe also takes on another design element from another popular Nike shoe, the Hyperfuse, this creates a lighter and more breathable shoe. The Nike Air Max+ 2013 will officially be available on Nike.com in January of 2013, available in both mens and womens designs.