Rag & Bone’s Spring 2011 ad campaign is a big one, enlisting the help of the ever popular Abbey Lee Kershaw, Sasha Pivovarova as well as Lily Aldridge and Edita Vilkeviciute. What’s fascinating with this particular campaign is that all four models took portraits of themselves, yes that’s correct, they didn’t technically work with a photographer. Very cool and interesting concept, hopefully we see Rag & Bone develop this further down the line.
