Coca-Cola, as reported by Business Wire, has unveiled a new 90-calorie mini Coca-Cola can. “The Coca-Cola mini can innovation reinforces the Company’s support for healthy, active lifestyles”, a statement made by Sandy Douglas, President of Coca-Cola North America. Ranked as the most fittest city in the country, DC was selected along with NYC to be the first markets to try the 7.5-fluid ounce beverage. Being from the DC area, I will be one of the first consumers to have this!
“The package introduction comes in the wake of a recent global commitment from Coca-Cola to put calories front-of-package on nearly all its products. Coca-Cola also recently announced a new partnership with the Healthy Weight Commitment Foundation, which advocates a common-sense approach to helping reduce obesity by 2015. A core objective of the group is to remind consumers that achieving and maintaining a healthy weight is about balancing the calories consumed in a sensible diet with calories expended through physical activity” (Business Week).
I think Coca-Cola’s new product concept is great as it will reduce the amount of high fructose corn syrup delivered in an aluminum can. I am also in favor of 90 calories over 140 calories (in a 12 oz. coke can).
Photo/Source: Business Week
