Ladies, get that artistic side out. Jimmy Choo is holding a competition called “72″. To enter all you need to do is take a picture of you, your shoes (I’m assuming Choos) and the number 72 incorporated somewhere in the photo. My favorite of the entries I’ve seen is above, called “Distortion”, some other favorites can also be seen below.
The winner of the competition will be announced 72 hours after the closing competition date of December 7th. Some of the photos will be featured in a launch event on October 29th, so if you want to be considered for that get your entries in quick.
So what is Project PEP? It’s a collaboration project between Jimmy Choo and Elton John AIDS Foundation. Specifically the project is designed to support the funding of the Simelela Rape Centre in South Africa.
“We are women helping women and we are proud to continue our collaboration with the compelling and urgent initiatives of the Elton John AIDS Foundation and to provide a voice for under-privileged women in South Africa. We are excited to launch this social media campaign which we believe is a fun, light-hearted way to make people aware of a very serious subject.” – Tamara Mellon, Founder & President, Jimmy Choo.
From this project initiative Jimmy Choo will be donating 25% of the net sales from Project PEP to the Elton John AIDS Foundation.
To take part in the competition head on over to Jimmy Choo here.
