Inspired, floral prints are a quick way to make a big impact. Appropriate, since Nom de Plume Yaya is all about spontaneity, youthfulness, and irresponsibility.
Nom de Plume Yaya is an exclusive collection for Urban Outfitters by designer Yael Aflalo. While she is now based out of New York, Aflalo’s design roots began in L.A., where she created a skirt that was quickly snatched up by Fred Segal. Today, Aflalo is not only the designer of two lines, Yaya and Love Yaya, she is also the co-owner of The Reformation, a store with locations in New York and L.A. that reworks vintage pieces. Nom de Plume Yaya encompasses Aflalo’s bicoastal personality: seasonless, carefree clothes to represent the west, and partygirl, silhouettes with attitude to represent the east.
This Floral Scoop Dress is one of my favorite pieces from the collection. A feminine frock silhouette is accentuated by a wide, scoop neckline, which falls into an elegant deep-V in the back. The 3/4-length sleeves and cinched waist makes the dress flattering for just about any body shape, while the above-the-knee hemline and side pockets keep the dress casual enough to don on any occasion. Made of a polyester and spandex blend for optimum comfort, the dress features a large-scale purple and yellow flower motif – great colors to pop out of fall’s essential black leather jacket, black tights and black leather ankle boots (a great daytime look, might I add). To take this dress into evening, use the large neckline and shorter sleeves to your advantage – pile on some serious accessories! Swap the ankle boots for a pair of patent leather pumps and you’re good to go!
At just $68, the Nom de Plume Yaya Floral Scoop Dress is a great addition to your fall/winter wardrobe that will have the longevity to take you into spring next year.
Buy it HERE.