Via Classic Kicks is a trio of short clips produced by Double 7 Film encompassing the psychology behind a sneaker shopping experience. Follow Dorian, Dan along with Elia and her friend, Aleksei as they disclose what they look for in a sneaker. If these dudes and mami’s were the prototypical molds for sneaker shoppers, I’d have to say my thought process would closest to Dan’s.  Check out the videos starting here.

Source: Classic Kicks