By now I’m sure most of you have at least heard of Whopper Sacrifice Application for Facebook. It has since been removed, but the splash it made throughout the online community was pretty big at the time. Normally this wouldn’t be huge news, but I thought it would be good to mention the strength of social networking when the message is given correctly. The Burger King Whopper Sacrifice campaign was a brilliant idea dreamed up by the throbbing minds over at Crispin Porter + Bogusky. Back at the beginning of the year the campaign kicked off with a huge audience as the idea derived from the creative team’s own struggles to keep track of all of their Facebook friends. Simply put, a lot of our Facebook accounts have “friends,” that are expendable (or in this case people we wouldn’t mind sacrificing for a Whopper). The application took off and by the time Facebook finally made the decision to turn off the application, 233,906 “friends,” were sacrificed.
I think this was a great way show how social networking is slowly gaining momentum in swaying trends these days. Couple a good idea with some technology that shares on a global scale and we’ll be living in Neo Tokyo in no time!
