Yasumasa Yonehara is quite the busy photographer. An ongoing project with sneaker inspired clothing brand, Kiks Tyo and his own company, Cexwork just isn’t enough. The man manages to find time for yet another collabo. His latest endeavor involves teaming up with ZOZORESORT for a new Axe Effect Japan campaign. With 7 fragrances comes 7 models, each paired with their preferred scent. Arai Nanao prefers Axe Kilo, Suzuki Saki favors Axe Unlimited and Shihomi is all about Axe Conviction. The remaining models and their favorite deodorant sprays can be seen here. As well as serving up the deodorant, ZOZORESORT will also sell boxer briefs featuring silk screened images of the model on the back and a tri colorway ensemble on the front.
Image Source: ZOZORESORT|AXE
