Insight’s latest campaign, Dopamine II, features a series of ads showcasing the brand’s influential style centered around the surf and skate subcultures. The Aussie brand has captivated us from the 1990s by blending contemporary fashion, surf, skate and art together to produce creative apparel and advertisements. Stemming from Northern Australia in the 1990s, the ambiguity created by the brands vision keeps us highly involved and curious to see what they will release next season.
Art Director, Steve Garrow has maintained a flow of creativity for Insight. Check out the short films to preview the Dopamine II campaign.
Surf Film
Womens Film
The ads below are from the summer/spring 2009 collections.
Insight’s Global Release of Dopamine II
Continuing the exploration of idealism in a world that only seems to allow the dreamers to believe and the bankers to bleed… Insight once again has left the mundane behind with the global release of Dopamine II.
Location irrelevant, Insight built contradictory worlds above and below the surface to create a more than illusionary scope for their riders to clinch. A cross pollination of pop culture meet french fries, 360 flips, filing cabinets and bouyant beauties… Dopamine II continues Insight’s life blood of surfing, skating and pro-creating and invites you to enter the land of godforsaken lunacy.
Dopamine II was recently released in conjunction with the spring/summer collections featuring the Insight surf and skate teams:
Surf Team: Kai Otton, Luke Stedman, Jared Mell & Additional Footage with Warren Smith, Eric Rebière, Jason Apparicio, The Jamaican Surf Team
Skate Team: Daniel Shimizu, Sam Partaix, Nick Boserio & Additional Footage with Brian Brown, Jose Rojo, Paul Shier, Rhys Grogan, Bernie Foo & Tyler Mumma
Source: Insight
August 23rd, 2009 at 12:40 am
I love these! Does anyone know where i can purchase them in print?