For this week’s Throwback Thursday, I had a struggle with Youtube and finding music of yesteryear to pay homage to. I simply have too many favorite jams of many genres. Instead, let’s delve into popular streetwear of the 90’s. The tossup was between Starter Jackets, Champion tees or Marithe Francois Girbaud jeans. There were other brands too, but these three came to mind with quickness.
The year was 1991 and my peers began wearing pastel colored Champion branded shorts, tees, crewnecks and hoodies. One by one, my friends started looking like single solid colored Bearbricks. I didn’t fully understand the hype behind this glorified subsidiary of Hanes. I had my infrared AM90’s to keep me happy then. Which would then span an ongoing love with sneakers. But apparently wearing Champion clothing was the right thing to do.
Maybe it was the influential hip hop artists like Tribe, Mobb Deep or Jay Z sporting the Champion crewnecks? Or perhaps it was the brand’s association with the NBA. Spanning between 1990 through 2000, Champion was the exclusive sponsor to the NBA. Or maybe it was just the simplicity of the “C” logo that captured us. Regardless, it was iconic to urban fashion of the 90’s and is still worn today like a pair of Air Force 1’s.