Justin Timberlake Launches 901

Justin Timberlake

Justin Timberlake is set to launch his own brand of Tequila, called 901. The spirit will officially be available in May exclusively in these cities: New York, Los Angeles, Las Vegas and St. Louis.

A spokesperson for Timberlake explained to People Magazine that drink was so named because “901 is that time of night when your evening is ending, but your night is just beginning”.

In addition to this 901 also happens to be the area code for Memphis, which is Justin Timberlakes’ hometown. This is the third business venture that he’s branching out in as he also has his own clothing line, William Rast, and his music label, Tennman.

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