I love waking up to early morning surprises. I busted out the camera and documented what had arrived, as I usually do. Earlier this month we posted the “Whats G?” commercial that features a host of athletes and voice over by Lil Wayne. Well, Gatorade showed some love and sent us a G package. Inside the box contained multiple bottles / offerings of G, a BEAUTIFUL photo booklet with the definition of a G, a letter, a custom G usb stick with media kit and in addition to that they sent limited edition G Super Bowl bottles which features the Pittsburgh Steelers and Arizona Cardinals.
A huge thank you goes out to Gatorade and Tammy.
For more info on G, visit www.gatorade.com.
Check below for more images.
Okay, I need to work on my video posting ‘game’!
jealous? SUUUUCKA!
I’m not a fan of the entire campaign at all – I think it’s too cryptic for its own good and the new product packaging looks cheap and generic in my opinion. Smart move with this press kit on their part though. Waiting to see how they bring it full circle, presumably during the Super Bowl. They’re just making a huge push to make Gatorade more of a lifestyle product because VitaminWater has taken a nice bite out of their customer base. Let’s see if it works. I don’t think it’s bringing back anyone from VitaminWater. Gatorade may be “greatness” or “The GOAT” or whatever, but it’s still a sports drink through and through.