Nike: Business Lebron and Nicole Scherzinger from Killahbeez.com on Vimeo.

Here’s a video that came way from my buddy Gord, and yes this is what we do at work, we just send links back and forth. Here’s a new ad from Nike that stars Nicole Scherzinger from the Pussycat Dolls and LeBron James from the Cleveland Cavs. LeBron dons a costume and plays the part of “Business LeBron”, there’s a whole set of characters that have been seen in numerous commercials, Wise LeBron, Kid LeBron, LeBron James as himself and the aforementioned Business LeBron. The commercial is mad cheesy and I definitely think that they’re trying to be cheesy and funny, very much making the sneaker experience relateable to a sexual experience. I mean we all know Nicole Scherzinger is fine, there’s no denying that, but people that know me know that I joke alot about foot fetishes, well I have to say, she’s got some FINE ASS FEETS, hammer toes need not apply. Thank you, come again.

Favorite parts:

• When he gives her the red laces, it’s like he just gave her a sex toy or something. Notice the laces are in the shape of the number 6, this is the 6th shoe in the series.
• When the shot cuts to the fish aka Sir Charles in the tank staring at the action.
• “Oh girl, don’t pump fake me now”.

Credits:
Client: Nike
Title: Business Lebron and Nicole Scherzinger
Agency: Wieden + Kennedy, Portland
Production Company: Hungry Man, Los Angeles
Director: Brian Billow