Gatorade for Kids

Posted on 24 June 2008 by DT

Gatorade Michael Jordan Immitation

Here’s a pretty cool ad campaign in Brazil. It features two of the most memorable moments in sports and it just caught my eye. One is immitadting Michael Jordan’s slam dunk contest back in 1988. The other is immitadting Muhammad Ali standing over Sonny Liston in their 1965 fight. It seems the ads are made to promote Gatorade for kids. But I just thought it was pretty cool. Hit the jump for the Muhammad Ali image.

Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Gustavo Sarkis
Art Director: Renato Fernandez
Account Supervisor: Ricardo Taunay
Advertiser’s Supervisor: Guillermo Roman

Gatorade Muhammad Ali Immitation

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