The terms MASH and fixed gear cycling is not foreign in street culture. Mishka has founded their own team called the Death Adders Road and Track Cycling Team. Make the leap to read about the history of fixed gear cycling and Mishka’s involvement. Going off topic, the Death Adders bear-snake and bear mop logo go really well with practically anything. I’m hoping theres a t-shirt coming soon.

Image/text Source: Mishka

This really shouldn’t come as much of a surprise if you’ve been reading our Blog, or know Prolly and his involvement with us and we couldn’t be more excited! We want to give a huge thank you to John, Tony, Wilis, Tom & Luke! No onto the introduction… Follow the link below for a feature and profiles of the team:
http://mishkanyc.com/feature.php/MishkaDARTCycling

You’ll also notice the team modeling a few pieces from our Spring ‘08 collection arriving at shops shortly.

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For those of you unfamiliar with the world of fixed gears, here’s a crash course in the history of the bicycle’s forefather. In the simplest terms, fixed gear bikes lack a freewheel and therefore are incapable of coasting. If the wheels are turning, then your feet are pedaling. The first bicycles were fixed gears, but since then bikes have added more gears, better brakes and lighter materials. Up until about 10 years ago, the only place you’d see a fixed gear was either on your kid brother’s tricycle or on a track bike, which were traditionally ridden on a banked track called a velodrome. Slowly, these bikes made their way onto the street as road racers used them to train in the winter and messengers used them because they were cheap to buy and maintain.

Contemporary fixed-gear culture, has been growing steadily since the late 90’s. It began in cities like New York, and now the fixed-gear bicycle is commonplace in both urban and more recently, suburban areas across the world. This growing popularity has helped usher in new talent & new innovation. In the same way that kids riding Schwinn Stingrays off dirt jumps preceded BMX, track bikes are evolving into the new freestyle bicycle of choice for many people. While the status quo inevitably tends oppose anything new & revolutionary, the ideology behind fixed gears is simple… just get out and have fun.

Being Brooklyn based, cycling is very much a part of everyday life for most of us at Mishka. We’’ve watched and participated in cycling’s growing popularity over the years and have enjoyed a mutual respect between ourselves and riders. We’’re beyond proud to introduce to you the Death Adders Road and Track (D.A.R.T) Cycling Team. We’’ve carefully recruited a group of riders on the forefront of this booming subculture. This eclectic group of athletes are motivated to not only push the boundaries in exciting ways, but to re-define and evolve the sport to the next level. The support and encouragement of this evolution forms the foundation of the Mishka D.A.R.T Cycling Team. Led by team rider & D.A.R.T captain John “Prolly” Watson, Mishka will be scouting the globe for talented riders, sponsoring & organizing bike-related events, creating rider specific gear and collaborating with the best in the industry on hardware.