So as you folks may have noticed, Killahbeez.com has gone through some changes, in particular we got two different logo treatments, which has allowed us to start printing stickers and some business cards up as well as pushing the site through various channels. Recently I had the pleasure to sit down with Calvin Yu from R3SP3Ct.com and designer of the logos to talk about his background, inspirations and art. Check the interview out and make sure you visit R3SP3CT.com and hit him up for any upcoming work you may need done.
Killahbeez.com: Yo Calvin, what’s up man. Let’s get straight to the interview. So What’s your design background?
Calvin Yu: I used to write graffitti in the the early ’90s. My love of simple lettering and characters naturally transitioned into graphic design. I started out doing tee shirt illustrations and progressed from there once i learned to use the computer as a tool. I have worked in video games, youth marketing firms, advertising agencies, newspapers, a snowboard outerwear company, club event promotions. I have quite a range from corporate to street. I love brand identity and art direction. I have no formal schooling.
KB: So how long have you been in the game?
CY: 10 years at a professional level capacity.
KB: What or who inspires you and your style out there?
CY: My environment inspires me, whether it’s architecture, fashion, music, arts, world affairs.
I try to avoid looking at other designers work except the classics. Trends come and go and I aim to create work with a timeless quality although it isn’t always the case depending on the client. Sometimes it just needs to be “now”.
KB: What was the concept for the Killahbeez.com logo? And what inspired the direction of it?
CY: The KillahBeez concept was inspired by the love of kicks. We wanted to have a sneakerhead influence but didn’t want to get too literal. It developed into an very graphic box housing the KillahBeez logotype. The box is quite similar to a shoebox but can really represent a package of freshness being delivered straight to you. It’s fun, simple and will translate well into other mediums, applications and concepts.
KB: What other projects are you working on right now?
CY: Currently, I’m focused on the art direction of a new look for Infamous, a newspaper I have alot of fun with. My full time gig has me working on a re-branding with a new advertising direction for the company which covers a full multi-media campaign covering North America and Europe.